8 Custom Apparel Design Methods that Go Beyond Screen Printing

Author: twelve12content

Category: Blog

The Thunderwear team loves classic screen printed custom apparel. Screen printing is at the core of our operation and the very heart of our custom merchandise production process. It has a storied tradition in the fine art world, textile industry, and clothing industry because it is nearly unmatched in its versatility and cost-effectiveness. While there […]


5 Merchandise-Ready Fall/Winter Trends of 2020

Author: twelve12content

Category: Blog

The fashion world moves fast, and thousands of brands miss out on windows of opportunity each season because small businesses don’t have the time and capacity to follow, develop, and produce on-trend products. Our team of creatives, designers, and innovators have gathered up our favorite fall/winter trends of 2020 to help our clients reimagine, prepare, […]


5 Reasons to Embrace The Art of The Drop

Author: twelve12content

Category: Blog

After rising to meteoric popularity back in 2017, the art of the drop has become a hugely successful method of moving custom merchandise. Streetwear brands like SUPREME paved the road for widespread product drops, and have garnered tremendous followings on Instagram with the tactic. Thoughtful, authentic product design that aligns with their company aesthetic, combined […]


The Tip of the Iceberg: Why You Need to Diversify Your Custom Merchandise

Author: twelve12content

Category: Blog

The 21st-century sea of competition for brands is both expansive and fierce. Custom apparel has unlimited potential to strengthen your brand name and profit margins, but only if it is implemented effectively and in the context of your product base and competitors. We love to adapt the iceberg analogy to help clients understand and develop […]


How Custom Merchandise Can Expand and Strengthen Your Brand

Author: twelve12content

Category: Blog

Consumer expectations are high nowadays, and growth strategies are becoming increasingly complex. Brands have the pressure of constantly evolving their approach to advertising to accommodate a rapidly changing marketplace that meets customer needs. And, because of this, custom merchandise has quickly become a standard marketing effort. Why? Because it strikes the perfect balance of compelling […]


Who Needs Custom Merchandise?

Author: twelve12content

Category: Blog

Regardless of your industry, you have an unopened window of opportunity. Custom merchandise has become increasingly popular in the last few years. In the age of e-commerce and social media, developing custom products can make or break your brand.